Step 1 · Foundation
Optimize your profile
Your headline, About section, banner and Featured section are rebuilt, so every visitor sees a credible expert worth talking to and a clear path to your website.
Step 2 · Foundation
Define your audience and voice
We agree who you want to reach and capture how you speak in a voice guide that you approve before anything is published.
Step 3 · Foundation
Publish in your voice
Posts written in your voice go live every month, 12 on the Founder tier and 16 on the Executive tier, and they keep building trust throughout every later step.
Step 4 · Outreach
Choose the right people
We build a prospect list from LinkedIn search, post engagers, groups and events, then filter out poor fits before anyone is contacted.
Step 5 · Outreach
Warm them up
We follow selected prospects and view their profiles, so your name is familiar to them before any message arrives.
Step 6 · Outreach
Engage with substance
We leave thoughtful comments on their posts, written in your voice and reviewed before they go out.
Step 7 · Outreach
Connect personally
A connection request goes out that refers to something real in their profile or content, never a generic template.
Step 8 · Outreach
Start the conversation
Once a connection is accepted, a short, value-led message opens the conversation, followed by spaced follow-ups that stop the moment they reply.
Step 9 · Results
Hand off warm leads
Replies are tracked in a CRM and warm leads are handed to you ready to book as calls.
Step 10 · Results
Report and refine
Each month you receive your accepted connections, positive replies and booked calls, and we adjust targeting and messages based on what is working.